We don’t really use the term “clean”. That’s because it’s a word that’s lost its meaning in the beauty and wellness world after lots of misuse and fluffy definitions. We’d rather give you specific, transparent, and data-backed claims.
Mella products are sustainable, and for us, that means circularity, safety, and impact. Here are some examples of what that looks like:
- Our high-performance formulas are made of only non-GMO, biodegradable, and effective ingredients that deliver proven benefits. If an ingredient isn’t proven safe for our customers and the planet, we don’t use it. Most of our ingredients are also plant-derived (though we know natural doesn’t automatically equal safe).
- Our packaging is designed for circularity. The packaging materials and suppliers we choose are deeply scrutinized for safety (for you and the people who make it), efficacy, and curbside recycling rates. For example, most types of plastic are “recyclable,” yet only 8.5% of that plastic actually gets recycled (read more). But our caps, made of aluminum and steel, are made of mostly recycled material, have a global recycling rate of up to 90%, and have practically limitless reusability.
- Our supply chains and codes of conduct support positive environmental and social impact. For example, our West African shea butter directly supports the economic advancement, health, and empowerment of the women who cultivate it and their families. And our kiwi enzyme powder comes from locally-sourced “ugly” kiwis in New Zealand that would otherwise be thrown out. This not only upcycles the kiwis but creates sustainable jobs.
These are just a few examples. We’re proud to be an approved Pending B-Corporation, so stay tuned for our detailed sustainability report debuting January 2022.