As part of our product performance testing, we recruit a diverse external panel of testers relevant for each product to provide feedback before its launch. Here are the results from the panel for Appeeling To The Cleanses and Steady As You Glow.
- After 7 days
- Mental clarity and focus improved 14.6%
- Wakings per night reduced 36.4%
- 95% of panelists reported that their skin felt comfortable & hydrated all day long
- After 4 weeks
- Mental clarity and focus improved 17.4%
- Wakings per night reduced 50%
- 95% of panelists reported that their skin felt comfortable & hydrated all day long
- 95% of panelists reported that the products improved their skin overall
- 90% of panelists reported that their skin looks brighter
- 90% of panelists reported that Steady As You Glow helps them wake up with soft and glowing skin
- 85% of panelists reported that Steady As You Glow offers long-lasting balance to their skin
- 85% of panelists reported that their skin is smoother
- 85% of panelists reported that their pores look smaller
- 80% of panelists reported that Steady As You Glow helped soothe their skin
We think it's helpful to know about the panel itself, so here's some information about the people who participated:
- Number of participants: 20
- Age range: 26-40
- Gender identity:
- 15 women
- 5 men
- Ethnic identity:
- 15% Latinx
- 60% White or Caucasian
- 5% Black or African American
- 25% East Asian
- 5% Southeast Asian
- Self-reported skin types:
- Dry: 75%
- Oily: 75%
- Sensitive (persistent): 20%
- Reactive (environmental or circumstantial): 10%
- Acne-prone: 15%
- Damaged: 10%
- Balanced (neither dry not oily; not sensitive, acne-prone, or damaged): 10%
- Self-reported skin tones:
- Fair: 15%
- Light: 65%
- Medium: 20%
- Deep: 0%
- Dark: 5%
- Region:
- 75% live in a metropolitan area
- Lifestyle:
- 75% experience chronic stress
- 40% experience chronic anxiety (diagnosed or otherwise)
- Average hours of screen time per day:
-
- Fewer than 2 hours: 0%
- 2-4 hours: 0%
- 4-6 hours: 10%
- 6-8 hours: 25%
- 8-10 hours: 25%
- 10-12 hours: 15%
- More than 12 hours: 25%
-
- Average hours of sleep per night prior to start of panel:
-
- Fewer than 6 hours: 15%
- 6 hours: 15%
- 7 hours: 20%
- 8 hours: 40%
- 9 hours: 10%
- More than 9 hours: 0%
-
- Average wakings per night prior to start of panel:
-
- I rarely, if ever, wake during the night: 20%
- 1 time: 35%
- 2 times: 25%
- 3 times: 15%
- 4 or more times: 5%
-
- 35% have a consistent sleep schedule 7 days a week